What is it that makes someone an expert at social networking?
It’s a thing that seems to be bounced around by an awful lot of people. They have Twitter and Facebook and think that constitutes them being an expert in all things social media. Well, just because you post 50 tweets since you started on twitter 2 years ago, doesn’t make you any sort of expert.
The thing is, businesses are starting to realise that social media is a perfect was to tout for business for free. Which is great, but if they put it in the wrong hands, it can do more harm than good. Spamming on Facebook may get you followers, but does it really get you more business?
I don’t think it does. If you spread yourself amongst various networks, and employ them well, they can all become interconnected. You can show all different aspects of blog posts, video posts, favourite pieces of the internet and more. By showing likes and dislikes, you can show some kind of personality to a business. Like I mentioned before on the blog about websites, not too long ago, if a business has personality, people are more likely to form an attachment with it.
So the more you employ various social networks to talk to other users, and show who YOU are, people will like what you say, and maybe give you business. But it is called SOCIAL network, doing ‘follow4follow’ is not being social and getting to know people. Social networking is about making friends and getting to know people. People become friends because they like where you’re coming from.
Maybe its just me. I have spent a lot of time learning to use networks such as Myspace, Last.FM, Bebo, Hi5, Flickr, DailyBooth, Twitter, Youtube, Livejournal, Tumblr and more. This is something that I do because I enjoy it. I love the idea of being able to get to know people all over the world. I don’t go on twitter because some I was told to as a designer to get work, it was something I used to as a way to get to know people I spoke to on other sites.
Maybe it’s because I do value websites I use as the people I know through these sites mean a lot to me. It always kind of bothers me, that businesses just use it for promotion. They don’t use the sites correctly, in my view, show no personality and don’t interact with people.
If you are a ‘master of social networking’, I believe that you should show the sites and its users with respect and love. It sounds stupid, but people can pick up when you love something, and if you a enjoy using a service, it will be picked up on by any potential client. If you don’t show care for a FREE website you have an account on, what’s saying that you’ll show care on any paid projects.