#LikeAGirl

It’s not very often I will ask someone to watch an advert, just because of the content, but today I am. Always have made a video below that I think you should check out.

The sentiment of doing things ‘like a girl’ has always been used as derogatory, to me anyway. This is something that makes young girls hate themselves well into their adult life. And it is unfair, that one word should be used so negatively. And that one word is there to describe so many people. I think it comes from the idea, where negativity was used to drive people. So certain words were used as insults, as a way to motivate or make some people feel better than others.

But why should doing something ‘like a girl’ be a bad thing. I was born a girl, why should I be shamed that who I am is a bad thing. When I was at school, particularly in sport, if you did something ‘like a girl’, it was done poorly, and not right. To tell young girls that they are poor, just because of who they are, is a terrible thing. But it extends past that. Negative connotations are put on to feminine words and attributes as if they are less important than more masculine ones. This isn’t true. This is what centuries of patriarchy have done, where women were nothing more than birthers and skivies, where the men ran things.

And even now, in 2014, there are major problems with how women are treated by society. And with being dismissed from youth, a lot of women do not have the self belief to stand up and try to make a change. Every woman I know has had some form of assault made towards them, for no reason other than walking down a street. Where if out in a club, a man doesn’t take ‘I am a lesbian’ as an answer, and forces himself onto a woman not interested. She is painted as a slut, as boys will be boys.

It’s time to change how the world thinks, and start with taking back ‘like a girl’. I do everything like a girl, because I am one. I am a fighter, and I will fight so that every woman can feel strong and no longer feel less because of what sex they are. This video is a start, a start to make it so no girls lose their confidence during puberty. To start saying that if you do something ‘like a girl’, it is doing something as much as possible, and pass message on to every person, young and old.

Time for change.

 

 

Advertising Campaign: Orange

My dad recieved junk mail from Orange (mobile phone carrier) and I thought it was awesome.



Its taken the spin that kids moaning is like a broken record, so it is a paper sleeve (which acts as an envelope with address on the back) with a carboard record inside. The record is scratched, and has a label which is ‘dad can you top-up my phone’ by the Kids. And this side is a total mock-up of a regular record, and the back is the advert about phones.

This is the best mailer I have seen in a long time, and it works well, as I think the unique style of it, will draw customers. in.