Ever since I first got access to the internet, way back in the High School library, I would look up the bands I loved. A lot of band sites, would have their own forums, where you could speak to fans from all over the world. Disecting albums, and lyrics, comparing collections of scrapbooks and merchandise. It was so much fun. Then MySpace, where you became ‘friends’ with bands, and even learned coding to make your profile look cool.

Over the years, social media has become such a huge part of most of our lives. Musicians, actors, tv presenters, politicians, you can be ‘friends’ with them all. Doesn’t even need to be a person, companies send messages to followers, and build up a familiarity. So, people feel connected with people they’ll never meet, and companies feel like friends. Sometimes people need a reminder that they don’t actually know these people they may chat to on social media, as they begin to feel personally involved.

My time on social media at the moment, seems to circle around Formula 1. It is a sport I have loved since I was a child, where the only contact you had with the teams and drivers was through magazines and the TV show around the race. The content we had to consume, then, was nothing compared to what we have these days. And social media is a massive part of that. As said before, connections are forged between fans and their favourite drivers and teams, and these connections can feel very personal. Which is all great, fantastic for advertising, and often creates great promotion for the sport. The communities are filled with people disecting races, and press conferences, talking about livery releases. It can be a lot of fun. Until it is not.

Because people feel so personally connected and affected by the goings ons and offs around the track, things can get a little tense. People can take it upon themselves to ‘defend’ their hero, and do so by attacking other fans and drivers. Doesn’t sound too bad, folk say, ‘just click off social media’, ‘go outside’. But it can escalate very fast. It becomes less about a person defending their favourite driver, and more attacking the drivers they don’t like. Which starts creating whole other problems.

Lance Stroll from Aston Martin, is a driver which attracts a lot of negativity. His father owns the team, and helps keep his son’s position in Formula 1. And whilst drivers have maintained positions on teams in similar circumstances, some fans have taken to heavily dislike Lance. The issue isn’t people throwing comments into the obyss of the internet, it is people sending Lance fans abuse. Sending death threats. Inundating people with abuse. Last season, a Lance Stroll fan I was friends with over on Twitter, attempted to take their life, because people were sending so much abuse. I don’t know on what planet that is okay. Ever.

It’s like, whilst the lines have blurred, and people are closer to their heroes than ever before, they are also so close it’s become abstract. We are so close that nothing seems real, and people have no attachment with what they say and who they are saying it to. It is not just fan on other fan crimes, either. Earlier this season, French driver, Esteban Ocon, had to release a statement about abuse that was sent to him, his team, and his family. It got so bad, that the hashtag of his name, has been banned from TikTok, due to risk of abuse. There has been racist abuse angled at Yuki Tsunoda and Zhou Guanyu. Lando Norris has had abuse sent to him and his team, including his esports team Quadrant. Last season Max Verstappen and his partner recieved a lot of abuse. Sky sports presenter, Karun Chandhok, has had racist abuse sent to his social media, as well as sent to Sky Sports socials.

Criticism about driving and opinions is one thing, abuse is another. It is not just restricted to formula 1. K-pop bands, movie franchises, boybands, tv series, there are fandoms for almost anything. Situations like the ones I have mention above happen others. Actors and actresses leaving TV shows due to abuse, because the fandom didn’t like their character. Someone speaks poorly about a certain band member, they’d better not sign online.

The point I want to make is that behind every account, whether it be a famous personality or a business, there is a person. A person with feelings and a life. A few years ago someone told me that if I was angry, write down the negativity, if on social media write the comment and save it to drafts. Then, go do something else. Come back in at least 30 minute, 95% of the time, you will simply delete whatever you have written. I find that it stops any angry over-reactions.